Checkout Funnel Analytics

Track customer journey from cart to purchase

User Journeys Order Analytics
to
🛒
Cart Initiated
0
📱
Phone Received
0
💳
Payment Initiated
0
✅
Order Placed
0
Conversion Funnel
Visual representation of customer drop-off at each stage

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Funnel by UTM Source
Conversion rates by traffic source
Hourly Performance
Conversions by hour of day
Stage-wise Analysis
Entries vs Drop-offs at each stage
💰
Avg Cart Value by Stage
Where do high-value carts drop?
    📱
    Platform Performance
    Web vs App conversion
      🏙️
      Top Converting Cities
      Available after payment initiation
        📦
        Product Performance
        Cart to order conversion
          📊 Data Available at Each Stage
          Understanding what user data is captured at each funnel step
          🛒
          Cart Initiated (INIT)
          cart_id items[] total_price item_count utm_source landing_page platform ip_address phone (returning users)
          📱
          Phone Received
          phone_number phone_verified
          💳
          Payment Initiated
          email first_name last_name billing_address shipping_address city / state / pincode
          ✅
          Order Placed
          paymentMode paymentGateway transactionId amount
          Drop-off Analysis by Source
          Identify which traffic sources have the highest drop-off rates
          UTM Source Cart Init Phone Payment Order Conversion Rate Drop-off Rate